Auctions » Manifesto and Advertising Graphic of the 20th century

Auction no. 6-2018

05/10/2018 from 12:00 GMT

Auction in four sessions: see complete catalog for more information.
 

Manifesto and Advertising Graphic of the 20th century

"The artistic advertising manifesto was born in France in the second half of the 1800s during the industrial revolution.

The agricultural society was becoming mechanized; new products and inventions were introduced which led to the need of the “afficheur", those artists able to promote new business through their art.

Jules Chèret is considered to be the father of the advertising manifesto, the first one to understand how to properly use chromolithography, creating new colors by overlapping them.

Alois Senefelder invented lithography in the late 1700s but colors arrived in 1850. It was understood that a colored advertising manifesto would have caught the attention even of a distracted passerby. Here on the table we have 2 examples created by the Italian artist Leonetto Cappiello. The blue one, created in 1902, is a very precious and important manifesto. The second one, “Cognac Pellisson” (1920), is less precious but more important because of the “black background". This technique brings out the colors and it has become the distinctive mark of the artist.

Leaving the Italian advertising manifesto we can observe the works of the Belgian Privet-Livemont, one of the most talented artists of the “Belle Epoque". Due to the absence of a phrase this doesn't look like an advertising manifesto.

The creation of an advertising manifesto happened following various steps in different phases, with the placement of many lithographic stones; you're looking at the manifesto before the inclusion of a phrase that in this case was “Cacao Van Houten” which means “hot chocolate". What really makes this manifest a precious piece is the artist inscription with the authentic sign and date."

17 | Estampe Moderne - Le pantomime

Estimate: 150 - 225 EUR

20 | Estampe Moderne - Jane

Estimate: 350 - 525 EUR

24 | La Bretagne pittoresque

Estimate: 450 - 675 EUR

25 | Cognac Pellisson

Estimate: 400 - 600 EUR

26 | Champagne Delbeck Reims

Estimate: 3500 - 5250 EUR

27 | Modena Express

Estimate: 600 - 900 EUR

28 | Le Sillon

Estimate: 500 - 750 EUR

29 | Deen - Le Demon Rouge

Estimate: 300 - 450 EUR

30 | Ida Fuller

Estimate: 600 - 900 EUR

31 | Pippermint

Estimate: 700 - 1050 EUR

33 | Moulin Rouge

Estimate: 1400 - 2100 EUR

34 | Suzy Deguet

Estimate: 2500 - 3750 EUR

35 | Cacao Van Houten

Estimate: 5500 - 8250 EUR

37 | Folies Bergere Liane De Pougy

Estimate: 1800 - 2700 EUR

39 | Motivational Poster: "I Heard"

Estimate: 350 - 525 EUR

42 | Document decoratifs, tavola 54

Estimate: 90 - 135 EUR

43 | Estampe Moderne, copertina

Estimate: 300 - 450 EUR

44 | Ver Sacrum, volume 1

Estimate: 450 - 675 EUR

45 | Ver Sacrum, volume 12

Estimate: 350 - 525 EUR

46 | Cocoricò nr.24

Estimate: 400 - 600 EUR

48 | Le six Pages du Figaro

Estimate: 450 - 675 EUR

49 | Scala

Estimate: 800 - 1200 EUR

50 | Le Sillon

Estimate: 600 - 900 EUR

51 | Fleurs de mousse

Estimate: 2750 - 4125 EUR

52 | Das Plakat, volume 1

Estimate: 100 - 150 EUR

53 | Schneckenberg, first edition

Estimate: 1600 - 2400 EUR

54 | The Yellow book, volume 1

Estimate: 200 - 300 EUR

55 | The Yellow book, volume 3

Estimate: 90 - 135 EUR